The key to marketing today

The most talked about marketing trend this year is “data-driven marketing.” In the past, online advertising almost nobody talked about “data” or data. Most of them were talking about the use of different tools, but today we talk. To almost everyone, that’s

because data helps marketers know and understand consumer behavior much better than ever.

Today, every activity, whether it’s interests, history, buying behaviors or services. Being on any platform can collect almost all

data, called data, is the key to everything until the concept of data-driven marketing, which I would like to explain in a simple way.

“E-commerce” plays a more important role. But marketing will not be the same anymore because data makes it possible to attract people who see the advertisement to buy that product or service immediately, which the former marketing cannot do.

Today, it’s common for people to just see the ad, press the buy button, and pay right away. That’s all, it’s all over The product will be delivered to the front of the house. You will see that the way of thinking has changed completely because data allows us to

know how many times people will see the ad. How many times will someone click? And how many times will people buy our products?

Increased consumer experience by combining data with marketing or advertising planning.

In this era, you need information and use it to your advantage. because everything can be calculated in numbers predictable Every point of advertising media in this era is related to data. In the

future, you won’t be able to avoid online marketing budgets like advertising on Facebook, YouTube, LINE, IG, Twitter, etc. So I would like to recommend those who are business owners. Or as an executive that following you would need to request some information with the team more.

For example, if you have already paid for the advertisement for this product. How many people are expected to view this ad? How many clicks will there be? How much do you expect to sell? Or will the product be sold online at all?

These information can be told in advance. You should know these things. To give advice to the team in planning more effectively At least you can catch up with your own minions more.

In the future, tailor-made marketing is not a mass marketing that everyone has to know about our products. But just our goal to know us is enough.

Online marketing data will make customer targets more accurate. It is a niche marketing. and will begin to enter the market to clearly identify the customer group so that they can only see our products

Marketing that lets everyone know you won’t work anymore. when he is not your customer It’s better to fight to advertise with real target customers.

data will make everything clearer. Both save the budget and be more efficient.

This is online versatility, and data is the key to today’s online marketing planning, so if you’re a business owner or an executive, be sure to get to know the subject of data quickly. Starting late is better than not starting at all.

Summary of ‘e-commerce’ trends in 2021 that online store owners must know

in the digital world plus changes in consumer behavior that occur This makes e-commerce an interesting growth business. And so that the online entrepreneurs to the owners of various online stores do not fall out of trend and miss business opportunities.

Therefore, we would like to summarize the trends of this business that will occur in 2021 to present.

-E-commerce market does not stop growing. It is expected that E-commerce sales will increase from $4.9 trillion in 2021 to $6.4 trillion in 2024

. This will come from more mobile purchases in 2022, which will be around $3.79 trillion. Stores should have a well-designed and strategic approach to delivering through mobile channels. to meet consumer demand

– young consumers It is the group that affects the growth of the e-commerce market because 67% of these people are switching to online shopping. and spend more online than before the COVID-19 outbreak

– Therefore, focusing on this group of people is something that online entrepreneurs or online store owners should not overlook

– The growing interest in social media such as Facebook, Instagram and TikTok and the launch of e-commerce features has played a key role in increasing the number of online shoppers.

– Environmentally friendly It is an influential issue and a point in the purchasing decision of consumers.

– AR (Augmented Reality) technology plays an increasingly important role as a service. By 2022, more than 120,000 stores will adopt AR technology to offer and provide a richer shopping experience. Therefore, we must have Educated and Prepared with AR Technologies for Business Opportunity

– Personalization Matters More than 50% of shoppers say a personalized online experience is important, and 74% of marketers believe Modifications that answer the question Personalization has a huge impact on developing customer relationships.

Start selling online through E-marketplace. How to prepare?

5 factors to consider If you want to start selling products online

1. Online sales have high price competition.

Since the products in each category are often similar and similar, it is easy to compare prices. While offering unique products can be more difficult than on E-marketplace This is because buyers tend to only search for well-known brands. Or want a cheap product that meets the general needs of the home

Setting prices and participating in promotions such as free shipping or cashback is very important. This may reflect the need for online stores to have lower product costs to maintain margins.

2. Review scores are handicap.

Selling online is different from selling in a physical store. Because most online sellers are not known to buyers. This gives the seller confidence from the original that having a storefront may show the credibility of the business. And having direct interaction with the seller reinforces your confidence in purchasing the product. Instead, it reflects the

seller’s credibility through buyer review scores and sales. Communicating with buyers both before and after the sale will help online sellers have a good review score.

3. Seller fees can leave a small margin.

Selling items online through e-commerce platforms are subject to fees that sellers must pay to the platform when selling, including platform fees, payment fees, and promotional fees such as free shipping (Promotion participation). )

which, if combined, is currently about 10-12% of the product price (Figure 30) or may be higher. depending on product type Therefore, online sellers should expect marginal margins more than those levels. In order for online sales to remain profitable in the end

4. Backyard management is important.

When selling online with low profit margins Success therefore depends on selling a large enough amount (Scale) in the initial stage. Existing retailers may use in-store space to store merchandise and have their own staff pick and deliver orders

and management is starting to have limitations The use of a comprehensive parcel service center, or Fulfillment Center, may be an option for more efficient warehouse and shipping management. and may help save backyard costs in the long run

5. Keep evidence of expenses for tax payment benefits.

Online sales are subject to income tax, just like normal trading. By filing tax forms 2 times for the first half and the whole year with not much sales in the initial phase. Able to deduct up to 60% of total sales revenue. or may be deducted according to actual expenses which requires evidence to show to the authorities and if the income exceeds

1 million baht per year, may choose to pay at the rate of 0.5% of the income from online sales

Small but mighty business

Even if the business is just starting out But if entrepreneurs can make a difference Initiate new innovations to sell and serve new customers Compared to a business that has been operating for a long time It will be able to operate stably and be able to compete with businesses that have been open for a long time as well.

Advantages of starting a new business

 

  1. New business to new markets. As entrepreneurs have the initiative to develop new businesses, the result of creativity may be “new customers” in the market. By which businesses can attract new customers. to be able to use the service This means that

entrepreneurs do not have to worry about fierce competition for market shares as much as businesses that have entered into a market with many competitors.

2. Measure the ability of the operator A business that no one has ever tried Or a new innovative business (Innovation) that probably does not have an example or someone who has direct experience in the operation for entrepreneurs to consult or use a model as a guideline in doing business. But that’s also one of the advantages. Because

businesses that are even similar Having the same target customers starting over in the same market, they all have to start from the same point, without having the advantage of a higher learning curve. It is a true measure of the entrepreneur’s ability to manage work, plan various strategies, etc.

3. Easy to introduce new things to develop the organization Small to Small Startup Businesses Of course, there must be a business structure that is not as complex as a long-established and large business. Presenting new ideas (Ideas) to develop the company. It doesn’t have to go through multiple levels of feedback, known as

Bureaucratic processes, making organizational movements easier. Even if there is a need to change the plan, it can be done quickly. Just in time In addition, the users themselves also get more flexibility in using the service.

4. More opportunity to lead the market Of course, entrepreneurs who start new businesses first and have the ability to run that business. to be successful before other entrepreneurs It is more likely to be the market leader in new products and services. have the power to try with more partners, etc.

business whether new or old If there is good management in every aspect, it can be successful and able to operate business sustainably. Equivalent to a business that has been around for a long time or a company that has a larger “capital” is another factor that is important to doing business. from the start of the business as well as the

operation and expansion of the business to grow Therefore, in addition to the skills in the management of entrepreneurs Capital management skills are also a top priority. in business ever by knowing how to choose the right capital from the source of funds

suitable for the conditions that the business needs It is a skill that entrepreneurs should study and understand.

Selling online must know! 5 techniques to attract customers to your website

when you have a website or an online store that is ready to sell to you 24 hours a day. “Get customers to your store” Did you know that there are tools in the online world? And there are many techniques that will help guide people to your website. Do you want to know what techniques are there? Try reading this article. Then you will know how to sell online on the website. It’s not as difficult as you think.

1. Make a website to rank on Google with SEO.

Why do SEO? Nowadays, when people have certain needs or are having problems Where will they find the information they need? Of course, everyone will say in unison, “Google it! “

How good would it be if your website was the first? what the group saw.. If you want to turn those people into your customers. All you have to do is do SEO to push your website to the top of the Google Search

results of website surveys. Advancedwebranking Shows that the majority of the concert’s information and products on Google typically selected sites ranked first at 34%, second 16% and third 10% (results of this survey does not count the ads Google Ads)

there. means that If your website doesn’t do SEO, it’s difficult for customers to see your website. The

basics of good SEO starts with keywords so that customers can see or come to your website. It’s important to choose keywords when you use keywords that match your customer’s search query. There is a chance that your website will be listed on Google Search.

When your website ranks on the first page Or the top of Google, your website will get more traffic and people will click regularly.

If you use the services of MakeWebEasy you can click to see how SEO settings in the back of the house has

2 people to the site with Social media

for online stores Social media is a tool that allows your brand to be known. make many people remember you and help promote sales to the business In Thailand, there are 51 million social media users, allowing us to find a large number of customers in social media.

So how do we get people from social media to go to an online store?

Step 1 Enter the details in your profile. Because what’s the first thing your followers see when they visit your page? What a profile! The section that is suitable for showing details of the business. You just have to put your online store’s website into it. Many customers who follow you can click to your website.

Step 2 Bring your blog to post on social media. If you have an article about a product Or new news written on a blog, you can post it on social media for people to click to read as well.

Step 3 Choose the appropriate time to post to help people visit the website more. For Social media like Facebook will have various statistics. Let us look at it for analysis. including the behavior of our customers We can see when most of our page’s children

are on Facebook. This will increase your chances of seeing the post. and click to go to our website

Step 4 Get more involved with the page’s customers. When your page visitors are interested in the product. may come in the form of comments or come to chat You can send the product link to the customer’s favorite page. Press to view products or more details

Step 5 Advertise on Social media – Advertising on social media will help you reach more customers. But advertising to promote a website is different from promoting a general post in that Ads are charged per click instead.

Step 6 Engage your posts with Call to action – Captions in content. You can write to convince or stimulate the reader’s interest Before putting a link for your customers to read more. You may end with the words “Click here… to read more” or “If you are interested in the product. Order now here” with a link to the page at the end of the sentence

Step 7 for Facebook if your fan page is in the online store category. You can post products on the fan page and choose the Call to action button “Buy on the website” or “Pay on the website”. Now you can sell items for 24 hours!

Advertising on Social media for Facebook, we can choose Call to action that will be displayed under our post as well.

3. Send letters to special customers with Email Marketing

Email Marketing, a marketing tool that many people overlook. But did you know that Email Marketing is the ultimate marketing technique to retain the best customers? And it can take your customers to the best website as well.

The highlight of using Email Marketing is that you can reach your own customers directly. used for sending news or offer various promotions to close the sale immediately You can also submit articles. About the product or special privileges for

customers to build a good relationship And turn regular customers into regular customers

to do Email Marketing to be effective. The main thing you need is

Subject line – The key to generating traffic for your website and demonstrating success in email marketing is the “subject” because the first thing your customers will see when they check their emails is the “subject line.” The subject line of the email is writing an engaging subject line. And it’s clickable, so it’s very important. The secret formula for

writing an engaging subject line is [ number or question + noun + keyword + result ]. People like to see ”

the Call To Action – When you make Email Marketing goal is to draw people into the site. Including the link in the image alone can make the person opening the email unaware that the image is clickable. Confused about how to proceed? The only thing

that will get people to your website is a call to action. For example, “Click now!” “View product details” or “Inquire for more information”.

Content – ​​The content of the email that will guide the reader. Or your customers click on Call to action. Good content should use attractive keywords. It is interesting, interesting, and arouses the reader’s curiosity. It takes only 2 seconds for people to

open an email. To decide whether to read your email or not. Therefore, you should not write at length, making it compact and easy to read as possible

Visuals (photo) – Whether it’s before you decide to buy one. would like to see a picture of the product first Illustrations are therefore the most important thing for an online store. You should include product images in your email marketing as well. An attractive illustration can attract customers to click. Or buy products on your website as well.

(may make content about product photography or decorate a product image Let’s add more after this)

Good email marketing will give your customers action on the emails you send. whether interested in promotions Or come to see new products that we recommend, you should choose an Email Marketing service provider who has expertise, understands your business and can be well designed, beautiful to create a good image of your brand.

4. Get on the first page of Google immediately with Google Ads.

What is Google Ads? So why do we have to.. Google Ads Search Advertising has the same purpose as SEO, which is to keep your website on the first page of Google. But it will take some time to be ranked. Advertising Google Ads will instantly put your website on the first page of Google, suitable for online selling websites. Billing is based on the number of times people click on your website only.

98% of people searching for an online store or business Choose to click on the website that is on the first page. Google Ads advertising will instantly put your website on the first page! You can also precisely define your target audience, area, keyword, and ad period. Suitable for businesses that want to generate sales such as an online store like you.

“66% of people who click on ads Be the person who wants to buy a product.”

Google Ads ads are not only Google Search, but also many tools to generate sales. and make your online store more known Learn more about advertising Google Ads in the article What is Google Ads?

5. Turn any general store into an expert with a blog.

blogging Many people wonder what it has to do with online selling websites? Blogging is like sharing experiences. knowledge sharing with a friendly feeling Easier to reach a reader than an official article. Or read it and feel that it intends to sell.

So what will our shop benefit from blogging?

The first thing you will get from blogging is to increase traffic to your website, customers who have certain problems or needs. Need information before purchasing a product will come to the blog on your website If you write your blog according to SEO principles, your blog can rank on Google as well.

for example If your online store sells running sports shoes. Writing articles about jogging Or recommend shoes to suit people who exercise. To educate customers or other readers It gives readers the impression that our brand is an expert. reliable Not just a general running shoe store.

If the articles we write are of quality Very informative, useful, readers who like your article. Can be shared on social media and help your brand to be known more.

These are the techniques that online sellers should learn, try, and develop for their business marketing campaigns. As your online store becomes more well known Your website can continue to generate sales for you.

Selling online must know 4P marketing

strategies. Online marketing strategies. Who said it is not important? If you want our shop Sell ​​well with the product itself Don’t have to wait to buy ads. We need to have a good marketing plan. A highly popular online marketing strategy. Can be used with

both products or services is a 4P marketing strategy. Today we will get to know each other what is 4P? How can I use it to plan my sales?

What is a marketing strategy?

Marketing strategy is planning, determining marketing strategies. Determined to create products or services to meet the needs of the target group as much as possible When the target group is satisfied with the product/service There will be forex trading going on.

There are many types of marketing strategies to choose from to apply to our products or services. Today we will introduce a very popular marketing strategy. And it is generally accepted that is the 4P marketing strategy.

4P Marketing Strategy

4P or Marketing Mix is ​​a marketing mix used to plan, analyze, and market with the main goal of making the target audience satisfied with the product/service. In order to achieve trading, both 4P are caused by the following ingredients:

• Product

• Price

• Place

• Promotion

try to plan a market with 4P to help us plan. market analysis Determine the direction of our business more clearly.

1. PRODUCT

P The first product is the product / service that we offer to customers. by our products / services must be satisfied Meet the needs of our goals as much as possible First of all, we need to know what our customers want? Once we know the market demand Bringing goods/services To offer to customers, it will be easier.

In terms of Product, it does not mean only the product itself, it also includes factors that will help promote our products to meet the needs of customers more such as

• Product quality and product features. in accordance with the price Suitable for life

• Different products. The strengths of our products will add value to our products as well.

2. PRICE

P The second price is the price of the product/service. Another important aspect of marketing strategy. is to set the price of the product to suit the product Suitable for the purchasing power of the target audience as much as possible in order to achieve the highest sales

The price setting of products/services There are three main pricing methods:

1. Pricing based on surveys of other stores in the market that sell the same product.

2. Pricing based on cost + desired profit.

3. Set the price according to the market demand. There are few products, few competitors, high demand. The price will be more expensive. On the other hand, very product less demand The price will be lower.

3. PLACE

P The third place is the place or distribution channel. In online sales, it will be the Platforms that we choose to sell products. so that our target audience can access the product as easily as possible At present, there are sales channels, including selling through personal websites, selling via social media such as Facebook, LINE or selling

through Shopee, Lazada. Online sellers can choose which distribution channels can be considered based on:

• Age, gender of the target group. Must know which online channel most of the target audience uses primarily

• Cost of using Platforms to sell products such as advertising costs, consignment fees, etc.

• Shipping costs such as parcel delivery fees, box fees, etc.

Interested in opening a website as a sales channel Page365 Open a website to sell online for free. With a comprehensive back-of-house online store system 🙂

4. PROMOTION

P, the fourth P, the last P is Promotion. Many people can’t hear this word at all. You must hurry to buy only! But promotion is the marketing strategy that not only means reducing the cost premiums it only buy 1 get 1

Promotion is also a means of promotion such as advertising, publishing man by the Board. Online store deposit These we call it a promotion.

All of these are online marketing strategies that merchants can adapt to both the product or service they wish to offer to their customers. We can use 4P to help plan and analyze the market direction. The first time we started to adjust the marketing

strategy. May not be in place. Keep adjusting. We will have a marketing plan that is suitable for our products.